Sporty, adventurous drivers love the 2024 Ford Bronco Sport for its design, off-road abilities, technology, and storage. With so many amazing features packed into the rugged compact SUV, it’s hard to pick favorites.
The 2024 Ford Bronco Sport

Nostalgic Design
The Bronco Sport is the ideal mix of nostalgic and modern. It has all the technology and convenience you’d expect in a 2024 vehicle, along with the retro styling that takes you back in time. The shape and carbonized gray grille with white Bronco lettering are reminiscent of the Broncos of the 1980s.
The Free Wheeling trim takes the 1980s nostalgia even further with a colorful retro exterior and striped sunset weave seats to match. The Heritage Edition is modeled after the original Bronco.
Terrain Management System
The Ford Bronco Sport comes with 4×4 capabilities, making it the ideal SUV for thrill seekers. Whether your adventures take you to the sand, the mountains, or the ice, Bronco Sport can handle it. Adding to its off-road capabilities is its Terrain Management System, which gives drivers the power to change drive settings to accommodate their environment. The Bronco Sport has 5 adjustable settings known as Goes Over Any Type of Terrain (G.O.A.T.) modes. These are:
- Sand
- Slippery
- Sport
- Eco
- Normal
The Badlands trim also comes with Mud/Ruts and Rock Crawl settings. Each mode has transmission, braking, and steering settings that are optimized for that particular terrain.
Infotainment System
Whether you’re heading out on an adventure or just going to pick up groceries, you need a vehicle that keeps you entertained, informed, and connected. The Bronco Sport’s Sync 3 infotainment system does all of the above. It comes with an 8″ capacitive touchscreen with swipe capabilities. It also has enhanced voice recognition technology, enabling you to do more without having to touch the screen.
The Bronco Sport comes with AM/FM stereo with 6 speakers. Its Apple CarPlay and Android Auto compatibility, along with its SiriusXM Radio, expand your music options even more.
Cargo Space
Sometimes it’s impossible to pack light for an adventure. Don’t be fooled by the small size of the Bronco Sport. This is a compact SUV that’s big on storage space. There is a spacious cargo area in the rear of the vehicle, and there’s additional space behind the front seats. If you fold down the second row, your available cargo space goes up to 65.2 cubic feet.
The Safari-style roof adds height, giving you space to carry taller items inside the Bronco Sport. With the available interior bike rack, there’s even space to carry your bicycles.
Before your next big adventure, do yourself a favor and try out the Bronco Sport. Come visit us at Williams Ford of Binghamton in Vestal, NY and take a test drive.

