Williams Ford of Binghamton

Zippy, sleek, and fun are just a few of the words that no doubt come to mind when you think about the 2024 Ford Mustang. And we’re here to tell you that the rumors are true! Loaded with performance and technology, this vehicle will have you looking forward to your next drive. Just see your local Ford dealer.

1. Performance Capabilities

Armed with power, the nine trims of the new Mustang will have you turning heads. An all-new 2.3L EcoBoost engine with mood-boosting torque, horsepower of 315, and a 10-speed SelectShift automatic transmission with paddle shifters come standard on the EcoBoost Fastback, the EcoBoost Premium Fastback, the EcoBoost Convertible, and the EcoBoost Premium Convertible.

A 5.0L Ti-VCT V8 engine and a six-speed manual transmission with rev matching are standard on the GT Fastback, the GT Premium Fastback, and the GT Premium Convertible, though the 10-speed SelectShift automatic transmission is an option with these trims as well. The brand-new Dark Horse trim boasts a naturally aspirated Gen-4 5.0L V8 Coyote engine with an impressive horsepower of 500 and a TREMEC six-speed manual transmission with rev matching.

Read the rest of this entry »

While it might be tempting to install aftermarket components into your beloved Ford, there are good reasons to resist that and stick with OEM parts. These are the parts that come factory-fitted to your vehicle when new, and they’re the same parts a Ford dealer will use to fix or maintain your car.

Safety Reasons

One of the most compelling reasons to install OEM components exclusively on your Ford is to keep your vehicle as safe as possible. A prime example of this is seen among brake components like brake pads, shoes, drums, and rotors. You won’t often be able to see that a part is poor quality when you view it online, but there are vital differences in the way Ford brake parts are manufactured and the way some corresponding aftermarket parts are made.

Motorcraft is the main supplier of Ford “Original Equipment Manufacturer” parts and is owned by Ford, so you know there is no disconnect between the vehicle and parts manufacturers. Aside from brake parts, various other areas of your vehicle may be compromised using cheap third-party parts. These areas include the suspension, steering, chassis, and drivetrain.

Read the rest of this entry »

If you are looking for a mid-size SUV with plenty of tech features that your family will love, you need to check out the 2024 Ford Edge. The Edge seats up to five passengers comfortably and has plenty of cargo space left over for all of your gear.

1. Dual-Zone Electronic Automatic Temperature Control

The standard dual-zone automatic temperature control inside this SUV ensures that you don’t have to fight with your passenger over who is too hot or too cold. You can both set your preferred temperature and let the SUV take over from there, ensuring that you remain comfortable.

2. SYNC 4A

The SYNC 4A system inside the Edge is easy to use, with intuitive menus and a massive 12-inch multicolor touchscreen display. There are six speakers spread throughout the vehicle that turn your car into a mobile concert hall. You can use the SYNC 4A system to seamlessly integrate your compatible smartphone device through Apple CarPlay and Android Auto, which are standard features on this mid-size SUV.

You can use voice commands with the Apple CarPlay or Android Auto features to pull up directions to your destinations using your favorite map system. Additionally, using these features, you can make hands-free calls, manage your messages, and stream your favorite media.

Read the rest of this entry »

With its impressive fuel efficiency, advanced driver-assistance features, and state-of-the-art technology, the 2024 Ford Escape is a compact SUV that attracts attention. Let’s take a look at some of the specific features that make it so appealing.

Ford Co-Pilot360 Technology

The Escape comes equipped with an entire suite of driver-assistance features. Collectively known as Co-Pilot360, these features help with avoiding collisions, backing up, changing lanes, and more. The driver-assistance features that come with the Escape include:

  • Pre-collision assist with automatic emergency braking
  • Pedestrian detection
  • Blind spot information system
  • Lane-keeping system
Read the rest of this entry »


Offering a wide range of powertrains to choose from, a stylish interior and exterior design, and plenty of passenger space, the 2024 Ford Escape is a wonderful vehicle for your daily commute and the most exciting road trips. Drop in by your local Ford dealership, take the new Escape on a test drive, and explore the features that make it a popular model among families all over the country.

Read the rest of this entry »


The sporty, durable exterior of the 2024 Ford Bronco certainly looks at home in the great outdoors. But it’s the SUV’s many features that make it a popular choice among outdoor enthusiasts.

Read the rest of this entry »


The 2024 Ford Bronco Sport is a unique and exciting vehicle at our Ford dealership. This SUV is loaded with off-roading capabilities making it a great option for outdoor adventures. Read on for a closer look at its useful features, smooth performance, and impressive infotainment system.

Read the rest of this entry »

Car headlights have a fantastic lifespan, but one day you’ll probably need a set of new headlights. The Ford dealer will check your headlights and your other exterior lights when you stop by for routine maintenance, but it’s a good idea to know what happens when your headlights are going to burn out so you can visit the dealer as soon as possible.

Read the rest of this entry »


To keep your Ford running like new starts with regular maintenance. Following the car maintenance tips from your Ford dealer below will ensure that your Ford will always be an enjoyable ride. 

Read the rest of this entry »

As a safety-conscious driver, never be tempted to drive on tires that are worn out or damaged. Tire failure comes out of the blue and causes thousands of road accidents each year. If you detect any of the following issues with your tires, consider heading down to your local Ford dealer right away for a set of top-notch new tires

Read the rest of this entry »